Understanding Mobile Platforms

There’s no question that mobile apps have become a necessity, especially as smartphone and tablet sales rapidly increase. They are not just a mobile extension of your website or another form of advertisement; apps are actually a new medium that revolutionizes customer service. Businesses are now using mobile apps to enhance brand image, engage and

The Rise of the ‘Droid

Everyone has been talking about it; Android’s rapid move to the top spot in consumers’ minds. According to the Nielsen report from March 2011, Android had surpassed Apple’s iPhone to acquire 37% of the smartphone market. Recently, Google announced in its second quarter of 2011 that it activates 550,000 Android devices per day! One year