iBeacons will Change Retail

One of the early uses of iBeacons was in Major League Baseball (MLB) for helping people to find their seats in stadiums. With the recent announcement by Hillshire that iBeacons showed at 20X increase in purchase intent (intent to purchase) products it really shows that iBecons will change retail. It will give the retailers the

CollegeMobile Presents at the World’s Best Technology Conference

Jess Richard, VP of Accounts & Marketing, was honoured to present at the 2012 World’s Best Technology (WBT) Conference in San Diego California on behalf of CollegeMobile. At the end of the summer, the opportunity to apply for a spot to present at the World’s Best Technology (WBT) presented itself. The WBT is the nation’s

Launching the Wapos Bay iPad App at the Banff World Media Festival

Jenn Egroff, Director of Accounts & Marketing, was excited to represent CollegeMobile at the 2012 Banff World Media Festival this past week, alongside Melanie Jackson, Producer of Wapos Bay. In March, Melanie and I pitched the Wapos Bay Interactive iPad app at the 2012 Saskatchewan Media and Production Industry Association (SMPIA) Multi-PlatFORUM in Regina. We were one

The Future of Media

Today I spoke at the Association of Electronic Journalists Prairie Regional Pro conference. The audience is a grouping of TV and radio new reporters and editors from the prairie provinces. There were many reporters there who I met previously while doing interviews. The talk was in a room of about forty people and the topic