Recent Posts
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Lemonade Day and the App
When life hands you lemons….. start your own business! As many of you know CollegeMobile is an entrepreneurial venture founded by Chad Jones in 2009. Chad saw an amazing business opportunity in the world of mobile app development and started CollegeMobile and the rest is history. Around the same time I was working at a [...]
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Seeking Inspiration for Design
One of the most exciting things about our business, (aside from the cool apps we build!), is when we get to meet new clients and learn about their business. From this first discussion we hear develop mobile app ideas that can enhance their business and give some sort of value-add to their clients. Once we [...]
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Is Mobile Web Finally Dead?
“Is mobile web finally dead?” This question has been discussed for years. In terms of user preference, apps have won out as 85% of users prefer an app over a mobile website. But is mobile web truly dead right now? The answer depends on the demographics of your users – or more specifically, their phones [...]
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ROI Series #3: Apps for Marketing and Customer Service
Every company that enquires about a mobile application wants to know the ROI. A few weeks ago, we covered “ROI – There’s an App for That, Part Two: Apps That Reduce Costs,” which revealed the ways a mobile app improves employee efficiency and reduces costs. Well, there’s still more to mobile apps than generating revenues [...]
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3 Apps to Put a “Spring” in Your Step
One of my favourite times of year is upon us: Spring. There is nothing like that first sight of light where there was dark, warmth where there was cold and vibrant colour where there was dull. Often at the first signs of spring many of us go through our closets, put away the wooly sweaters [...]
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Wheel of Smartphones
Here’s something for you to ponder: An organization that needs a new mobile app will consider the percentage of its customers/employees that have iPhones, Android smartphones, BlackBerry smartphones, and Windows Phones. Choosing the most popular mobile devices used in a particular region, industry, and company will maximize the app’s reach. Thus, the most popular smartphones [...]
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ROI Series #2: There’s an App for That – Apps that Reduce Costs
Every company that enquires about a mobile application wants to know the ROI. Last week, we covered “ROI – There’s an App for That, Part One: Apps That Generate Revenue.” We explained that there’s much more to mobile apps than generating revenue, and that’s where Part Two comes in! Mobile applications for employees can help [...]
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Month in Mobile: March 2013
March was a month of BlackBerry, more BlackBerry, Android, and more Android. On March 13th, about two weeks following the launch of BlackBerry 10, BlackBerry announced the largest single order of its devices in the history of the company: 1 million BlackBerry 10 devices. The purchaser is Miami-based electronics distributor Brightstar. This significant achievement means [...]
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ROI – There’s an App for That, Part One: Apps that Generate Revenue
As you would imagine, every company that inquires about a mobile application wants to know the ROI. Of course, they want to earn revenues to pay off the development of the app. Well, there is much more to apps than revenue! Mobile apps can be divided into three main categories: Apps that generate revenue Apps that reduce [...]
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Why Smaller Tablets and Larger Phones Need Apps
During my presentation at the CANHEIT (Canada Higher Education IT) conference last year, a gentleman asked me something along the lines of, “what about app development for tablets? Do you need to create a new app, or can you just blow up the smartphone version?” I explained how the use case is often different and [...]
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Month in Mobile: February 2013
February – the month of cold, snow, love, and mobile (as always!). We saw some interesting and controversial things happen this month. Here are some of them. For consumers First and most importantly, the BlackBerry 10 operating system (OS) was released early on in February, alongside BlackBerry’s flagship device, the BlackBerry Z10. The upside to [...]
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An Hour in the Life of a BlackBerry 10 User
CollegeMobile has taken a plunge into the world of BlackBerry 10 (no pun intended). I’ve always been an Android guy, but I’ve been intrigued by the BlackBerry 10 platform. My Samsung Galaxy S II work phone had been the talk of the town at one point, but now I have a personal Samsung Galaxy S [...]
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Cupid’s Must-Have Apps
The holiday season is over. We have hung up our holiday party dresses, boxed away the tinsel and tree, and rang in the New Year! Now that we are well into 2013, we have other great holidays to look forward to: Groundhog Day, St. Patty’s Day, and of course the most beloved day of the [...]
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So You Think You Know Smartphones?
Take a minute to guess the top five smartphone vendors in the world for Q4 2012. … You probably guessed Samsung and Apple, and then maybe HTC, LG, Sony, RIM, Microsoft, or Nokia. You are partially right. International market research company IDC reported last Thursday that the top five smartphone vendors, and their respective market share, [...]
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“ding free” Shines from Sea to Sea
The “ding free ATM Locator” app is realizing success from sea to sea. What is ding free, you ask? ding free is a national campaign by Canadian credit unions to promote their network of surcharge-free ATMs. The campaign is focused on a unique ATM Locator App that CollegeMobile developed in 2012. The app is one-of-a-kind, [...]
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How to Earn Revenue with Mobile Apps
Money doesn’t grow on trees, but there’s an app for that! I don’t even have to say it, but I will anyways – profit is the end goal of getting a mobile app for your organization. Organizations can earn revenues indirectly through enhanced recruitment and/or retention, or directly by charging customers in one way or [...]
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New Year, New Us: Part 1
A new year has arrived and we at CollegeMobile are excited for the turn of the calendar into 2013! New Years not only represents a changing of our calendars but also a chance to set new goals, dreams, aspirations and establish renewed motivation to accomplish all of the wonders that the new year can bring. [...]
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9 Free Apps for the Holiday Season!
‘Tis the season to be “Appy”! The holiday season is fast approaching and as you finish last minute shopping and decking the halls we would like to take this opportunity to remind you that technology can play a big role in enhancing the festive season with your family and friends! Do any of you have [...]
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How to Promote Your iPhone App with Smart App Banners
One week ago, I explained the “Top 6 Ways to Promote Your Mobile App.” The sixth method suggested, “Utilize Smart App Banners on iOS 6 to direct mobile users from your full site to your app.” Haven’t heard of Smart App Banners before? Good, because then you will find this interesting (I hope)! Smart App [...]
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Top 6 Ways to Promote Your Mobile App
You’ve published an awesome, innovative mobile app, but it has been downloaded less than 500 times in the first month. In agony, you proclaim, “WHYYYY?” Well, fret no more, we have the answer! Mobileapp promotion. Word of mouth makes mobile apps like Shazam and Songza go viral. There’s certainly a chance that your own [...]