The Smartwatches are coming

Smartphones, tablets and apps have changed people’s lives. How they interact with each other and how they interact with information has fundamentally changed in the past few years. A new class of devices have come out called Smartwatches which also have big potential to make an impact on the “smart” market. With the recent leak

How to market your mobile app part 2

Earlier this week I revisited a previous blog post of ours where we discussed the top 6 ways to market your mobile app. Now the original blog post was written in 2012 so I thought it was important to update our blog with some new ideas! In part 2 of this series I will discuss

Quality software comes from within

One of my mentors at Apple used to say “With infinite time and infinite resources, an engineer will produce nothing”. I believe this to be true. This is because given infinite time and infinite resources an engineer will build and rebuild the same project over and over again. Each time better using new lessons they

How to market your mobile app Part 1

In December of 2012 we wrote a blog posted entitled “Top 6 ways to promote your mobile app“.  One of the most common questions I hear as the marketing person for our company is “How should we market our mobile app?”  I thought this was an important blog topic since it is such a popular

Feature Friday: HauteLook

When I was thinking of my favourite apps this morning I scanned my phone but for some reason passed right over one of my most frequently used apps, HauteLook. I think I passed over it because I thought “Well this app doesn’t improve efficiency, or teach me something or provide a service, it just gets

Batter Up! How Apple may hit a grand slam

If you watched Apple’s Keynote address at the WorldWide Developer’s Conference earlier this month, you could be forgiven for coming away a little disappointed. Apple did not announce – as many had hoped – a new phone, a new product line, or even any updates of their current products. They did unveil OS X 10.10

WWDC 2014

Every year, about 5000 people descend on San Francisco to attend Apple’s annual Worldwide Developers Conference (WWDC). Attendees get direct access to Apple’s software engineers, who are directly responsible most of the software that ships on Apple devices. They get to attend sessions covering various topics on how to build the best apps for iPhones,

A Fictional Day with a Smartwatch

The next wave of digital devices look to be headed towards wearable technology, quickly moving from fitness trackers like the FitBit (http://www.fitbit.com/) to smartwatches like the Galaxy Gear https://www.samsung.com/us/mobile/wearables/. No one can predict the future, but we can all dream, so today I’d like to walk you through a fictional day with a smartwatch. Morning

Mobile Trends Highlights

Kleiner Perkins is one of the most successful venture capitalist firms in the world. They have funded household names like Google, Facebook, Twitter, Intel among many others. They are a world-thought leader in predicting what is coming in the future, often because they are a part of picking the best ideas and helping to shape